Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe partnership
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning EBOs, D2C website and omnichannel integration across its 276-store network and 52 million customer base.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, including EBOs, D2C website, digital platforms and omnichannel integration across Nykaa's network.
Why this matters
This expands Nykaa's earlier exclusive L'Oréal Luxe distribution deal for Kiehl's, deepening its omnichannel role as end-to-end operator across EBOs and D2C rather than a pure retail partner.
Omni-channel activity holding steady with 702 signals over the last 90 days.