Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa has signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, including its stores, D2C website and omnichannel retail. The move upgrades Nykaa from retail partner to full operations manager, deepening its role with brands like Lancôme and YSL.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C website and omnichannel retail, stepping up from retail partner to operations manager.
Why this matters
The Kiehl's mandate expands Nykaa's L'Oréal Luxe ties as it guides to ~30% Q1 FY27 net revenue growth with fashion NSV up mid-fifties, showing scale beyond marketplace retail.
Retail-company signals accelerating, up 574900% QoQ.
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