Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end India business, spanning EBOs, D2C and multi-brand retail. The move deepens Nykaa's omnichannel ties with L'Oréal brands and folds luxury skincare into its 276-store, 52-million-customer network.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site, and multi-brand retail, integrating the luxury skincare brand into its omnichannel network.