Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe distribution deal
Nykaa signed an exclusive agreement with L'Oréal Luxe India to manage Kiehl's end-to-end operations across stores, D2C and multi-brand retail, folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C site and multi-brand retail, integrating the brand into Nykaa's omnichannel network.