Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, covering exclusive brand outlets, D2C website, digital and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C website, digital and multi-brand retail across Nykaa's omnichannel network.
Why this matters
The deal deepens Nykaa's L'Oréal Luxe India relationship, moving from partnership to full end-to-end control of a global brand's local operations across offline, D2C and multi-brand retail channels.
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