Nykaa takes over Kiehl's India operations in expanded L'Oréal partnership
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end operations, including its EBOs, D2C site and multi-brand distribution, folding the brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C site, digital platforms and multi-brand distribution, integrating the brand into Nykaa's omnichannel network.