Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, covering its exclusive brand outlets, D2C site and multi-brand retail. The move folds Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C site and multi-brand retail, integrating the brand into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe ties, extending its expanded partnership pattern and reinforcing its role as end-to-end distributor for premium beauty brands across offline and D2C channels in India.
Omni-channel activity is steady with 945 signals tracked over the last 90 days.