Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa has signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for skincare brand Kiehl's, covering its exclusive brand outlets, D2C website and omnichannel retail. The move upgrades Nykaa from retail partner to full distribution manager.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's, overseeing its EBOs, D2C website and omnichannel retail, upgrading from retail partner to distribution manager.