Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe pact
Nykaa signed an exclusive agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning exclusive brand outlets, D2C, digital and multi-brand retail. The deal deepens Nykaa's omnichannel role across a 276-store network serving 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, including EBOs, D2C site, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.