Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India business — including EBOs, D2C website, digital platforms and multi-brand retail — folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations — EBOs, D2C website, digital platforms and multi-brand retail — integrating the brand into Nykaa's omnichannel network.