Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's across exclusive outlets, D2C and omnichannel, moving beyond retail partner to full operations manager. The deal builds on Nykaa's 276-store footprint and 52 million customer base.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, covering exclusive outlets, D2C site, and omnichannel retail, elevating its role from retail partner to operations manager.
Why this matters
The deal deepens Nykaa's L'Oréal Luxe relationship, shifting it from a Kiehl's retail partner to end-to-end operations manager across exclusive outlets, D2C and omnichannel.
Retail-company signals are accelerating, up +640700% QoQ.