Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, spanning offline stores, the D2C site, digital platforms and multi-brand retail via its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering stores, D2C site, digital platforms and multi-brand retail via its omnichannel network.
Why this matters
The Kiehl's mandate deepens Nykaa's L'Oréal Luxe ties and follows its plan to triple physical store count over three years, reinforcing an omnichannel push into premium beauty distribution.
Retail-brand activity is steady with 2,170 signals over the past 90 days.