Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning EBOs, D2C and the omnichannel network. The move elevates Nykaa from retail partner to full distribution manager for the luxury brand.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site and omnichannel network, elevating its role from retail partner to distribution manager.
Why this matters
Deepens Nykaa's L'Oréal Luxe ties, moving beyond retail partnership to exclusive Kiehl's distribution across EBOs, D2C and omnichannel in India.
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