Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe distribution deal
Nykaa has signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's, covering offline stores, the D2C website and omnichannel retail. The move elevates Nykaa from retail partner to full distribution manager, deepening its role across L'Oréal's luxury portfolio.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's, overseeing stores, D2C website and omnichannel retail, stepping up from retail partner to distribution manager.