Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, managing its offline stores, D2C site and multi-brand distribution across Nykaa's omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C site and multi-brand distribution, integrating it into Nykaa's omnichannel network.