Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning stores, D2C website and retail distribution across its omnichannel network of 276 offline outlets and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C website and retail distribution across its omnichannel network.
Why this matters
Extends Nykaa's L'Oréal Luxe ties from an earlier exclusive Kiehl's deal, reinforcing its premium beauty distribution push as it guides to ~30% revenue growth in Q1 FY27 on fashion strength.
Retail-brand activity steady with 2,559 signals over the past 90 days.