Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning exclusive outlets, D2C and omnichannel. The move elevates Nykaa from retail partner to distribution manager, backed by 276 offline stores and a 52-million customer base.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, covering exclusive outlets, D2C site, and omnichannel integration, elevating its role from retail partner to distribution manager.
Why this matters
The Kiehl's takeover follows Nykaa's guidance to ~30% Q1 FY27 net revenue growth on a fashion surge, showing the retailer deepening premium beauty distribution alongside its topline momentum.
Retail-company signals are accelerating, up +575900% QoQ.