Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for Kiehl's—stores, D2C website and omnichannel retail—upgrading from retail partner to exclusive operations manager. Nykaa operates 276 offline stores and serves 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, including stores, D2C website and omnichannel retail, upgrading from retail partner to exclusive operations manager.
Why this matters
Nykaa deepens its L'Oréal Luxe ties, moving from a retail partner to exclusive operations manager for Kiehl's India—an expansion of its earlier exclusive distribution arrangement.
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