Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end India operations, spanning exclusive outlets, D2C site, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to run Kiehl's end-to-end India operations, covering exclusive outlets, D2C site, digital platforms and multi-brand retail, integrating the brand into Nykaa's omnichannel network.