Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signs an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for Kiehl's, covering its stores, D2C website and multi-brand retail. The deal deepens Nykaa's role as a distribution partner beyond its marketplace, adding a premium skincare brand to its omnichannel network of 276 offline stores.
Nykaa signs exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C website and multi-brand retail across its omnichannel network.
Why this matters
The expanded deal builds on Nykaa's earlier exclusive L'Oréal Luxe distribution move for Kiehl's, extending its shift from marketplace to omnichannel distribution partner amid analyst optimism targeting Rs 426.
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