Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning stores, its D2C site and multi-brand retail. The move folds Kiehl's into Nykaa's omnichannel network of 276 offline stores and a 52-million customer base.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The Kiehl's takeover deepens Nykaa's L'Oréal Luxe tie-up, building on its prior end-to-end brand operations moves and its position leading India's retail-tech pack alongside Eternal.
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