Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's—spanning stores, D2C site and omnichannel distribution—moving from retail partner to operations manager. The deal deepens ties that already span brands like Lancôme and Yves Saint Laurent.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, including stores, D2C site and omnichannel distribution, deepening its role from retail partner to operations manager.
Why this matters
The deal builds on Nykaa's existing L'Oréal Luxe relationship spanning Lancôme and Yves Saint Laurent, expanding its role from retail partner to full operations manager for Kiehl's India.
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