Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning EBOs, D2C website, digital platforms and multi-brand retail. The move folds Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of Kiehl's, including EBOs, D2C website, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.