Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning offline stores, the D2C website, digital platforms and multi-brand retail, folding the brand into its omnichannel network.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, overseeing stores, D2C website, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.
Why this matters
The deal deepens Nykaa's L'Oréal Luxe partnership as the company posts a profit surge alongside Delhivery, reinforcing its push to control premium beauty distribution across online and offline channels.
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