Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe distribution deal
Nykaa signed an exclusive agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, spanning offline stores, D2C website, digital platforms and multi-brand retail, folding the brand into its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website, digital platforms and multi-brand retail, integrating the brand into its omnichannel network.
Why this matters
The move deepens Nykaa's ties with L'Oréal Luxe, following prior signals of it taking over Kiehl's India operations under exclusive and expanded distribution agreements, extending its omnichannel control over premium beauty brands.
Retail-brand activity holding steady with 2,240 signals over the past 90 days.