Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's, spanning EBOs, D2C site, digital platforms and multi-brand retail, folding it into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations of skincare brand Kiehl's, including EBOs, D2C site, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.