Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, covering offline stores, the D2C site, digital platforms and multi-brand retail via its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site, digital platforms and multi-brand retail via its omnichannel network.
Why this matters
The Kiehl's takeover follows Nykaa's expanded L'Oréal Luxe partnership, deepening its role as an exclusive distributor for premium beauty brands across offline and digital channels in India.
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