Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution pact with L'Oréal Luxe India to manage Kiehl's end-to-end operations—EBOs, D2C site and multi-brand retail—folding the luxury skincare brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site and multi-brand retail, integrating the luxury skincare brand into its omnichannel network.
Why this matters
The exclusive L'Oréal Luxe pact deepens Nykaa's luxury beauty distribution role, echoing prior signals of Nykaa taking over Kiehl's India operations in expanded and exclusive deals across its omnichannel network.
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