Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end India business, spanning offline stores, D2C website and multi-brand retail. The deal deepens Nykaa's omnichannel role as a distribution partner for premium global beauty brands.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including stores, D2C website and multi-brand retail, integrating the premium skincare brand into its omnichannel network.