Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, spanning stores, D2C website and multi-brand distribution, folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C website and multi-brand distribution, integrating the brand into Nykaa's omnichannel network.
Why this matters
Extends Nykaa's L'Oréal partnership from an expanded deal to full exclusive control of Kiehl's India, reinforcing its position atop the retail-tech watchlist alongside Eternal in a Rs 215 trillion market.
Retail-brand theme steady with 2,462 signals over the past 90 days.
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