Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end operations, spanning exclusive brand outlets, the D2C website and multi-brand retail. The move plugs Kiehl's into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C website and multi-brand retail, integrating the brand into Nykaa's omnichannel network.
Why this matters
The exclusive L'Oréal Luxe agreement follows Nykaa's expanded L'Oréal Luxe deal signals, deepening its role as end-to-end operator for premium beauty brands across offline and D2C channels.
Omni-channel activity is steady with 867 signals in the last 90 days.