Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end India business, spanning offline stores, the D2C site and multi-brand retail. The move deepens Nykaa's role as a luxury-beauty operator across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, covering stores, D2C site and multi-brand retail, integrating the luxury skincare brand into Nykaa's omnichannel network.
Why this matters
The deal deepens Nykaa's role as a luxury-beauty operator, following its lead position on India's retail-tech watchlist and triple-digit revenue growth as the market nears Rs 215 trillion.
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