Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, spanning offline stores, the D2C website, digital platforms and multi-brand retail—folding the brand into its omnichannel network alongside Lancôme and YSL.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, covering stores, D2C website, digital platforms and multi-brand retail, integrating the brand into its omnichannel network.
Why this matters
Extends Nykaa's L'Oréal Luxe partnership after taking on Kiehl's in an expanded deal, and reflects CEO Nayar's bet on India's discretionary spending boom via omnichannel luxury distribution.
Omni-channel activity holds steady with 950 signals in the last 90 days.