Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe distribution deal

Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's across offline stores, its D2C site, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network of 276 offline stores and 52 million customers.

— Filed Fri, 10 Jul, 2026, 21:48 IST · Source Financial Express · BrandWagon · Updated

Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's across stores, D2C site, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.