Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive agreement with L'Oréal Luxe India to run Kiehl's end-to-end India business, spanning exclusive outlets, the D2C website and multi-brand distribution. The move deepens Nykaa's omnichannel role across L'Oréal's luxury portfolio.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including exclusive outlets, D2C website and multi-brand distribution, integrating the luxury skincare brand into its omnichannel network.
Why this matters
The Kiehl's mandate expands Nykaa's role in managing L'Oréal Luxe brands in India, reinforcing its position as an omnichannel partner across exclusive outlets, D2C and multi-brand distribution.
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