Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end operations, spanning stores, D2C site and omnichannel retail. The deal deepens Nykaa's role as a distribution partner for premium global beauty brands across India.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C site and omnichannel retail across India.
Why this matters
Continues Nykaa's push as distribution partner for global luxury beauty, echoing its expanded L'Oréal Luxe Kiehl's deal and its bid to hit US$5B GMV by FY30 on discretionary and fashion scale-up.
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