Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's — spanning EBOs, D2C site, digital platforms and multi-brand distribution — folding the brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India — its EBOs, D2C site, digital platforms and multi-brand distribution — integrating the brand into Nykaa's omnichannel network.
Why this matters
The move deepens Nykaa's L'Oréal ties, expanding from distribution to full operational control of Kiehl's India, following its broader upgrade of the L'Oréal Luxe partnership.
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