Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa has upgraded from retail partner to exclusive distributor for Kiehl's in India, managing end-to-end operations across offline stores, the D2C website and omnichannel retail. The deal deepens its L'Oréal Luxe ties, spanning 276 offline stores and a 52-million customer base.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end Kiehl's operations in India, overseeing stores, D2C website and omnichannel retail, upgrading from retail partner to exclusive distribution and operations manager.