Nykaa Takes Over Kiehl's India Operations in Exclusive L'Oréal Luxe Deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, including stores, D2C website, and multi-brand distribution across its omnichannel network of 276 offline stores serving 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, overseeing its stores, D2C website, and multi-brand distribution across Nykaa's omnichannel network.
Why this matters
Nykaa deepens its premium beauty play by managing Kiehl's India end-to-end, aligning with India's consumption revival driven by premiumisation and omnichannel expansion.
retail-brand theme steady with 2,639 signals over the past 90 days.
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