Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for skincare brand Kiehl's, covering offline stores, the D2C website, digital platforms and omnichannel integration. The pact deepens Nykaa's role as a distribution partner across L'Oréal's luxury portfolio.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, overseeing its stores, D2C website, digital platforms and omnichannel integration.
Why this matters
The pact expands Nykaa's existing L'Oréal Luxe distribution tie-up, mirroring recent signals on Nykaa taking over Kiehl's India operations and deepening its luxury portfolio role.
retail-company theme accelerating at +523500% QoQ.