Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end operations, spanning offline stores, D2C website, digital platforms and multi-brand retail across its omnichannel network of 276 stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of skincare brand Kiehl's in India, overseeing its stores, D2C website, digital platforms and multi-brand retail across its omnichannel network.
Why this matters
The move deepens Nykaa's L'Oréal Luxe relationship, echoing prior signals of an expanded and exclusive Kiehl's India distribution mandate as Nykaa consolidates premium beauty brand operations.
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