Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe distribution deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning exclusive brand outlets, the D2C site and multi-brand retail. The move deepens Nykaa's role beyond retailer into brand operations, integrating Kiehl's into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site and multi-brand retail, integrating the brand into its omnichannel network.
Why this matters
The Kiehl's deal follows Nykaa's expanded L'Oréal Luxe agreement and comes amid analyst optimism, with targets eyeing Rs 426 on earnings momentum past Rs 400.
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