Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning EBOs, D2C, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering EBOs, D2C site, digital platforms and multi-brand retail across its omnichannel network.
Why this matters
Nykaa deepens its L'Oréal Luxe ties by taking over Kiehl's India operations, building on its expanded L'Oréal partnership and its position among consumer brands like Mamaearth and Lenskart fast-tracking IPOs.
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