Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of Kiehl's, spanning EBOs, D2C website, digital platforms and multi-brand retail, folding the premium skincare brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, including EBOs, D2C website, digital platforms and multi-brand retail, integrating it into Nykaa's omnichannel network.