Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end India operations for Kiehl's, spanning exclusive brand outlets, the D2C website, digital platforms and multi-brand distribution across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations of Kiehl's, covering EBOs, D2C website, digital platforms and multi-brand distribution, integrating the brand into Nykaa's omnichannel network.
Why this matters
Deepens Nykaa's omnichannel push, adding a global luxury brand to its network of 276 stores and 52M customers, aligning with India's premiumisation-led consumption revival.
Omni-channel activity steady with 807 signals in the last 90 days.