Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe distribution deal
Nykaa signed an exclusive agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning offline stores, the D2C site and multi-brand distribution across its omnichannel network. The deal deepens an existing partnership that already covers Lancôme and Yves Saint Laurent.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site and multi-brand distribution across its omnichannel network.
Why this matters
The Kiehl's deal builds on Nykaa's expanding L'Oréal Luxe relationship, which already covers Lancôme and Yves Saint Laurent, extending its control over luxury beauty operations in India.
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