Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations for premium skincare brand Kiehl's, spanning exclusive outlets, the D2C site, and integration into Nykaa's omnichannel network of 276 stores.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end India operations of premium skincare brand Kiehl's, covering exclusive outlets, D2C site, and integration into Nykaa's omnichannel network of 276 stores.
Why this matters
The move extends Nykaa's push to control premium beauty distribution in India, echoing prior signals on its expanded and exclusive L'Oréal Luxe agreements to run Kiehl's operations.
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