Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, overseeing its exclusive brand outlets, D2C site and multi-brand retail. The move deepens Nykaa's role as a distribution partner and integrates Kiehl's into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C site, and multi-brand retail, integrating the brand into Nykaa's omnichannel network.