Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning its stores, D2C website, digital platforms and multi-brand retail. The deal deepens Nykaa's role as omnichannel partner across L'Oréal's luxury portfolio including Lancôme and YSL.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C website, digital platforms and multi-brand retail across its omnichannel network.