Nykaa takes over Kiehl's India operations in exclusive L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's, spanning offline stores, D2C website and multi-brand retail. The move deepens Nykaa's role as a distribution partner and folds Kiehl's into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its stores, D2C website and multi-brand retail, integrating the brand into its omnichannel network.
Why this matters
This deepens Nykaa's role as a distribution partner for L'Oréal Luxe, building on prior signals covering its expanded and exclusive Kiehl's India distribution arrangements.
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